We Are Roo!
The smartest url shortener for business automation pros! Turn your links into powerful automation tools.
About Roo
We set out on a clear mission: to empower business automation professionals, no-code enthusiasts and business process designers with shortlinks that are as smart as what they want to achieve.
That's how Roo was conceived - as a simple to use, easy to integrate tool for creating the shortlinks that are so smart, that they themselves are the automation.
And if that sounds weird - it's time to say that we ourselves are automation and no-code fanatics, so we actually built the tool we would want to use.
Roo makes your links, and your processes, smarter. You won't find a shortener more suited for automation out there...
Discover how Roo's shortlinks empower your business processes!
Click, Convert, Connect
Roo's Scheduled Redirect feature automatically guides each registrant to the most relevant content based on when they clickโwhether it's pre-webinar material, the live event, or a follow-up.
Try Roo for FreeSet It and Forget It
With Roo's built-in Click Count and Scheduled Redirect features, you can pre-program all the logic at the start and let our system handle the rest automatically.
Try Roo for FreeInstant Alert, Instant Action
With Roo's built-in webhooks engine, you get an instant notification the moment a user clicks your shortlink, ensuring your CRM stays updated so you can act immediately.
Try Roo for FreeWhat Our Users Say
I was on a tight schedule and needed a reliable link shortenerโRoo was there for me: fast, stable, and rooโmarkably roobust!
ื ืจืื ืืืืื
ืจืืืื ืฉืืืืืจ ืืืงืฆืืขื ืื!
ืชืืื ืจืื ืืืื๐ช๐ป
Quite possibly the best link shortener out there.
For automation enthusiasts, that's not a suggestionโit's a fact.
ืืื ืืืืื! ืชืืื ืจืื ืืื ืขื ืืชืืกืฃ ืืืืืื ืืื ืขื ืืฆืืจืช ืืืคืืืงืฆืื ื Make
ืฉืืืคืฉืจ ืืืกืื ืืืคืจืฆืืืช
ืื ืืืืื! ืืืฉ ืืืืืฅ
ืชืืกืฃ ืืขืืื!
ื ื ืืื, ืฉืืืืฉื ืื ืฆืจื, ืืืืชื ืฉืืื ืืืื ืืืื ืืฃ ืืชื ืืืฆืืข ืื ืงืืฉืืจ ืืฉืืจ, ืืจืื ืืืชืจ ื ื!
ืชืืื ืจืื ืืืื ืขื ืืืืืื
There are quite a few URL shorteners out there. But Roo takes the cake! Creating short links is simple either using this extension, or the Roo APIs. They offer some cool features I didn't see anywhere else and I must say, in the few months I use this service, I didn't get a single error - this thing is mega stable!
ืืืืคืืช ืฉื ืืื!
ืขืืื ืืขืืื!
ืืขืืื ืืืชืืืฉืง ืืฆืืจื ืืืฆืืืช ืขื ืืื ืืืืืืฆืื ื ืืกืคืื!
We've been using Roo as our url shortener for several months now, and it's the perfect shortener for building smart business processes and automation. We use the Make.com app as well and we love it!
ืื ืืืืื! ืืืจื ืฉืืืืื ืืืืืื ืขื ืคืจืกืืืืช ืขื ืืืื ืงืื- ืืชืืกืฃ ืืื ืขืืฉื ืขืืืื ืืืื ืคื 1000
ืืืืจื ืืืื ืืงืื ืืืฆืจ ืงืืื ืืฉืืจืื ืืืชื ืคื 10 ืืืืืืืช
ืคืฉืื ืืืืื!
See more reviews on the Chrome Web Store
Your Smart Use Case Here
How can Roo's intelligent shortlinks transform your business processes? Share your challenges with us, and let's explore the possibilities together.
Contact Us
Frequently Asked Questions
What is Roo?
Roo is a smart URL shortener designed for business automation professionals. Unlike traditional link shorteners, Roo lets you add logic to your links โ scheduled redirects, click-count-based routing, built-in webhooks, and integrations with platforms like Make. Our n8n nodes and Zapier app are coming soon!
Is Roo free to use?
Yes! Roo offers a free tier (Hop) with 200 shortlinks per month, API access, 1 custom domain, and 50 addon activations. Paid plans start at $19/month for more links and unlimited features.
What are smart shortlinks?
Smart shortlinks are URLs that carry built-in logic. With Roo, a single shortlink can redirect users to different destinations based on click count, time schedules, or custom rules โ and fire webhooks on every click to trigger automations.
How does Roo integrate with Make, n8n, and Zapier?
Roo has a native Make.com app that lets you create, edit, and manage smart shortlinks directly within your Make scenarios. Our n8n nodes and Zapier app are coming soon! In the meantime, you can use Roo's REST API or webhooks to integrate with n8n, Zapier, or any platform that accepts HTTP webhooks.
Can I use my own custom domain with Roo?
Absolutely. Every Roo plan includes at least one custom domain. Your shortlinks will use your brand's domain instead of roo.bz, giving your links a professional, trustworthy appearance.
What are Roo's QR codes?
Roo generates smart QR codes for every shortlink. These QR codes inherit all the intelligence of your shortlink โ scheduled redirects, click-count logic, and webhook triggers โ so your printed materials are as smart as your digital ones.